kwanCREATIVE • Branding Design Lab


Focus on the whole case project of the brand, from research, diagnosis, strategy, design, execution, and communication, so that the core value of the brand can be continuously developed.


“Once enough, not much!”


WOW! brand symbol
A symbol catches people’s minds.

WOW! brand slogan
A sentence makes people’s attention.

WOW! brand experience
A try shocks people’s hearts.


kwanCREATIVE is a Branding Design Lab founded in 2020, we love to build the brand through storytelling, making the brand more alive and able to communicate with people at a deeper level. Our ideas are branding, rebranding, regenerating, and reactivating brands for enterprises. 


That has unique insights into commercial brands and can quickly understand the characteristics and growth patterns of various industries. Served some well-known Hong Kong brands, such as Topsoya, Walnut Store, Yummy House, 3M, Kamei Chicken (Kong Kin Fong ), and Sun Kong BBQ (Renamed Ki’s Roast Goose), etc, also cooperating with some social enterprises and NGOs.


Integrate “less” ideas,
into “more” values!
Make the design closer to people,
Create a better life with creativity and humour.
With “nothing” unnecessarily decorate,
having “something” has greater meaning.
We believe that “less” ideas,
can bring people “more” satisfaction.
The lifestyle branding of the era,
create the brand story to touch people’s heart.
A good brand has a unique personality and soul,
and can interact and communicate with people.


We not only focus on visual aesthetics but are more obsessed with the importance of whether the design itself can solve the pain points. And branding through storytelling,  because we believe that stories resonate with people and create brand experiences to impress consumers.


Story Brand x Minimalism x Brand Experience



Visual Design

Packaging Design

Web Design

Wayfinding System Design



Pneumoconiosis Mutual Aid Association – Dust-proof Poster Design Competition 2021 – Merit Award 

Graphic Arts Association of Hong Kong – Hong Kong Excellent Product Competition 2016 & 2020 – Finalists

The 30th Hong Kong Printing Awards 2018 – Merit Award

Yang Memorial Methodist Social Service – Golden Jubilee Poster Competition 2017 – Runner up Award

The Boys’ and Girls’ Clubs Association of Hong Kong 75th Anniversary Logo 2011 – Merit Award

Kipling x Sogo – Brand Gorillaz Image Poster Design competition 2007 – Merit Award