specialize
kwanCREATIVE • Branding Design Lab
Focus on the whole case project of the brand, from research, diagnosis, strategy, design, execution, and communication, so that the core value of the brand can be continuously developed.
philosophy
“Once enough, not much!”
WOW! brand symbol
A symbol catches people’s minds.
WOW! brand slogan
A sentence makes people’s attention.
WOW! brand experience
A try shocks people’s hearts.
story
kwanCREATIVE is a Branding Design Lab founded in 2020, we love to build the brand through storytelling, making the brand more alive and able to communicate with people at a deeper level. Our ideas are branding, rebranding, regenerating, and reactivating brands for enterprises.
That has unique insights into commercial brands and can quickly understand the characteristics and growth patterns of various industries. Served some well-known Hong Kong brands, such as Topsoya, Walnut Store, Yummy House, 3M, Kamei Chicken (Kong Kin Fong ), and Sun Kong BBQ (Renamed Ki’s Roast Goose), etc, also cooperating with some social enterprises and NGOs.
Integrate “less” ideas,
into “more” values!
Make the design closer to people,
Create a better life with creativity and humour.
With “nothing” unnecessarily decorate,
having “something” has greater meaning.
We believe that “less” ideas,
can bring people “more” satisfaction.
The lifestyle branding of the era,
create the brand story to touch people’s heart.
A good brand has a unique personality and soul,
and can interact and communicate with people.
unique
We not only focus on visual aesthetics but are more obsessed with the importance of whether the design itself can solve the pain points. And branding through storytelling, because we believe that stories resonate with people and create brand experiences to impress consumers.
Story Brand x Minimalism x Brand Experience
services
CIS
Visual Design
Packaging Design
Web Design
Wayfinding System Design
awards
Pneumoconiosis Mutual Aid Association – Dust-proof Poster Design Competition 2021 – Merit Award
Graphic Arts Association of Hong Kong – Hong Kong Excellent Product Competition 2016 & 2020 – Finalists
The 30th Hong Kong Printing Awards 2018 – Merit Award
Yang Memorial Methodist Social Service – Golden Jubilee Poster Competition 2017 – Runner up Award
The Boys’ and Girls’ Clubs Association of Hong Kong 75th Anniversary Logo 2011 – Merit Award
Kipling x Sogo – Brand Gorillaz Image Poster Design competition 2007 – Merit Award
