defineCLEAN is a fresh brand of cleaning products. We are environmentalists and hope to create a clean and harmless living space. So that the product packaging is delivering the message of the brand’s core value. It is effective decontamination, has non-toxic residue, environmental protection, and is natural mild.

The inner and outer packaging is concise and consistent to highlight the cleanliness of the product, and the interesting and vivid cleaning monsters are used as the main visual to make consumers feel emotionally connected. There is too much information on the packaging, we will design the outer packaging cover as a tear-off cover to condense the information into it.

The minimal visual impact forms a differentiation, distinguishing it from other similar products.