Zanna the Zebra - Graphic and Logo Design
brand story
Zanna the Zebra: A Whimsical Journey Through Tactile Storytelling
design solution
Create a playful, kid-friendly visual identity centered on Zanna, a lively zebra character with fingerprint-textured stripes, symbolizing uniqueness and tactile engagement.
Zanna’s stripes use organic, fingerprint-inspired patterns, blending tactile appeal with a metaphor for individuality. This aligns with trends in children’s design emphasizing sensory learning .
Illustration of a cute zebra for kids story book”*, which highlights cartoonish charm and graphical simplicity .
Soft Pastels lake blue and cute purple paired with high-contrast black-and-white stripes to balance whimsy and readability. Pastels evoke calmness, while bold stripes ensure visibility for young audiences .
A hand-drawn font for the title “Zanna the Zebra Book” adds warmth, mirroring trends in children’s logos (e.g., rounded edges and playful lettering) .
Zanna is depicted in a dynamic pose with expressive eyes, set against cloud-like outlines for a friendly, imaginative feel. Avoids complexity to resonate with kids aged 3–8 .
client
Acrogrowth Marketing
creative / design / illustration
Mister Kwan