New Product Visual Poster Design
3M x Creative Magic Weapon the story is from “Journey to the West” and is the first romantic long novel in ancient China, and one of China’s “four great masterpieces”. The book was written in the middle of the Ming Dynasty in the 16th century. The book tells the story of Tang Monk and three apprentices, Monkey King, Pig Monk and Sha Monk, who went to the West to learn the classics. They also expressed the ancient theme of punishing evil and promoting goodness. There are also views that the Journey to the West is a satirical novel that insinuates the power field.
This time, with 3M, I created a creative idea entitled “Journey to the West”, which is used to introduce 3M’s new four new materials: environmentally friendly white film, magic colour film, and high-definition mirror mask. And the reflective film, each paper has its own characteristics. Through ancient special novels, using innovative artistic techniques, coupled with sophisticated and advanced printing techniques, it presents a very special visual effect that is unforgettable. The story tells that Tang Monk took three apprentices, Monkey King, Pig Monk and Sha Monk, to meet the 3M salesman on the way to the West. The salesman pushed that four new materials can be added to each man’s implement. The power of the magic weapon can be greatly improved, and the effect of the magical demon is half-timely. Therefore, the four masterpieces will add 3M unique material paper to the craftsmanship of their hands, and then each monk will increase its own characteristics.
This work participated in the 30th Hong Kong Print Awards 2018 and was selected excellent award.
Charles Ng and Alien Kwan