Hong Kin Fong is a local fresh food produce store, most of the products originate from their own farm in Yuen Long, once Ka Mei Chicken, and Kin Ying Pig. This project is for brand image building, bringing health, organic, and vitality to consumers’ minds, established visual elements, mascots, promotional materials, advertising posters, social platform releases, vehicle appearances, etc.

In addition to visual systems, there are packaging systems, language systems, store systems, colour applications, and correlations are very important, to create a unified and harmonious brand image, so as to effectively communicate with consumers and distinguish them from competitors.