Branding & Store Identity
Sun Kong BBQ is a traditional Hong Kong-style BBQ meat that began in the 1970s. It is the origin of Ki’s roasted goose. It is cooked fresh on site every day with its own secret recipe. The soft and sweet barbecued pork, the crispy-skinned roasted goose, and a variety of nostalgic stewed flavours make the signature roasted goose rice a must, and it has become the first choice for everyone in To Kwan Wan.
In this project, we designed a new logo, slogan, brand theme, display, packaging and some accessories etc, the concept of the logo is translated by old store (To Kwan Wan) signage typography, adjusted its call a Hong Kong Traditional Beiwei Style Font. And drew a bowl of the roasted goose rice, the combination becomes a logo. The old store of the illustration used store decoration and designed some product posters stickled up on the wall. The new store looks warm and human touch, to bring the distance between people.
Sun Kong BBQ