Sweetie 2 is a dessert store of about 15 years, the target audience is mostly teenage and families, and the concept of mango elements and colour as a main visual extension makes the brand more eye-capturing. And with humorous illustrations, the message is expressing more fun and a human touch. The character concept from Sugar Boss highlights its unique personality and sense of humour, and lets consumers feel more cordial and effective communication.

Wrote some quotes and store rules are used to strengthen the brand’s emotional connection. The handwriting style looks more easy-friendly.