kwanCREATIVE

Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Mindful Wandering
Tak Kee Seafood cover
Tak Kee Seafood truck
Tak Kee Seafood visual identities
Tak Kee Seafood business card
Tak Kee Seafood business card
Tak Kee Seafood business card
Tak Kee Seafood business card
Tak Kee Seafood business card
Tak Kee Seafood business card
Tak Kee Seafood flag
Tak Kee Seafood logo
Tak Kee Seafood branding concept
Tak Kee Seafood supporting graphic
Tak Kee Seafood brand colour
Tak Kee Seafood slogan
Tak Kee Seafood Store
Tak Kee Seafood illustration
Tak Kee Seafood illustration

Fresh fish and Human touch

design solution

Tak Kee is a Fresh Seafood Store, founded in 1973, have been over 40 years of history and has a certain reputation. But now the business has come to a bottleneck position, failed to break. So this time Tak Kee Seafood to rebranding, to reflect its business philosophy, repositioning, breaking through the bottleneck and creating a unified visual image, to meet the needs of consumers nowadays, to enhance competitiveness.

The logo and colour have been redesigned, it’s changed to ancient calligrapher font and turned the colour more like the sea. Some seafood illustrations are applied on business cards, and at the same time, a unified and distinct visual system is created.

client

Tak Kee Seafood

task

Rebranding

creative / design / illustration / copywriting

Alien Kwan